As the election day approaches, Gov. Abbott and Beto O’Rourke raised the stakes and both campaigns started to spend more and more in digital, television and radio ads, but although Beto fundraised a record amount of money during the summer, Abbott has spent millions more than his democratic opponent, according to AdImpact.
During August, when Texas kids returned to classrooms and more parents went back to the TVs, Abbott spent $4.3 million dollars in televisions ads while Beto spent just $40,000 dollars on the same period. Beto’s campaigns argue that they want to invest the money in the weeks prior to the election but that has given Abbott an initial advantage over the media battleground.
But this advantage, according to AdImpact, is just temporary, because until September 8, Abbott spent $7.6 million, against Beto’s $3.2 million. But Beto’s campaign has allocated $9.6 million against Abbott’s $5.3 million for the ads that will air between September 12 and November 8.